Pretty much what the thread title says... :link:
I agree with the theatre company's decision not to show the ad, though not necessarily the reasoning. It's bad enough that theatres have started showing ads for products other than upcoming movies during previews. It just seems out of place/annoying to be shown a religious ad right before a blockbuster movie. It would be kind of like including a trailer for an "arty" Polish language film about Jewish lesbians living in Krakow in 1937 in the mix of trailers preceding Star Wars or the latest Marvel or X-Men movie. It just totally takes you out of the moment.
It might be a better fit for preceding some chick flicks or certain comedy and kids movies.... Though based on the description, the ad sounds dumb, it would be better to go with an ad similar in concept to the don't be an ******* ads the Mormons were running a few years ago (or maybe they're still running it?).
Quote:
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The Church of England is threatening legal action over the rejection of a one-minute film featuring the Lord's Prayer that it wanted to run before showings of the new Star Wars film The Force Awakens. Church officials say the decision not to air the short film amounts to religious discrimination against the church. The Archbishop of Canterbury Justin Welby said on Sunday it was "extraordinary" that cinemas wouldn't show the ad in the week before Christmas. ... It shows the Lord's Prayer being recited by members of the public, including a police officer, a weight lifter and school children, each saying one line of the prayer. It had been due to be shown next month before screenings of the new film. ... The company said in a statement it had a policy of not accepting political or religious advertisements in case they caused offence. .. |
It might be a better fit for preceding some chick flicks or certain comedy and kids movies.... Though based on the description, the ad sounds dumb, it would be better to go with an ad similar in concept to the don't be an ******* ads the Mormons were running a few years ago (or maybe they're still running it?).
UK cinemas ban Lord's Prayer ad before 'Star Wars: The Force Awakens'