It's because of Rule 34.
Quote:
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“I went outside, looked out at the ocean, and thought, ‘[Erin Esurance is] everything our demographic would want,’” says Brewe. “I needed an [animated] character that was fast-paced, action-oriented, and female.” To create its mascot and TV campaign, Esurance had a budget of $60,000 — this, at a time when Geico and Progressive (their main competitors) were spending about $1 billion each on advertising alone. So, Brewe turned to W!ldbrain, a small, local animation studio, to help bring her concept to life. Working off of Brewe’s suggestions, three male animators in their mid-20s and early 30s (Phil Robinson, Alan Lau, and Roque Ballesteros) designed a spunky, kick-ass, pink-haired secret agent, and named her Erin Esurance. |
Esurance: Why Insurance Companies can't have Nice Mascots.