What's the deal with co-branding? Is Warren pinching pennies on marketing now, or is co-branding with totally unrelated industries some new edgy thing?
Seems like the kind of thing where media "experts" publish amazing (but generally meaningless) findings showing that unexpected brand juxtapositions can make both brands "stick" more effectively. You know, the kind of thing that sounds plausible but you're never quite sure how to go about calling BS so you let it slide. So they would have this research to back it up, but it's really just about getting more revenue per second for the ad agency.
And then I found $20.
Seems like the kind of thing where media "experts" publish amazing (but generally meaningless) findings showing that unexpected brand juxtapositions can make both brands "stick" more effectively. You know, the kind of thing that sounds plausible but you're never quite sure how to go about calling BS so you let it slide. So they would have this research to back it up, but it's really just about getting more revenue per second for the ad agency.
And then I found $20.
GEICO plus Helzburg Diamonds?